About Me

The inception of Nordstar stemmed from a pivotal conversation between two friends, sparked by a pressing issue. One shared the financial struggles her parents, both in their 70s and separated, were facing. Despite their past achievements, they found themselves in perplexing financial circumstances. Her father was seller-financing his home at an exceptionally low-interest rate, while her mother watched her savings of over two decades dwindle in a low-yield brokerage account burdened with fees ranging from 1% to 2.5%, eroding nearly a third of her potential earnings. This eye-opening moment revealed how slightly different financial decisions could have significantly improved her parents’ retirement outcomes. Yet, financial planning remained a black box to them—complex, opaque, and seemingly out of reach. This lack of clarity and accessibility underscored the need for a solution, inspiring the creation of Nordstar. The more I looked the more I saw similar life-changing decisions that my friends had to make. "I inhereted money, should I pay off my mortgage or invest it?" Armed with this realization I founded Nordstar, a platform dedicated to making effective financial tools easy to understand and accessible to everyone.